About The SEO Blog
A publication about search, AI visibility and growing an audience. Meet the publisher, understand our editorial approach and read this domain's history.
The SEO Blog is a publication for people who want to understand how their work gets found. We write about search engine optimisation, AI visibility, content and the practical systems behind audience growth.
It is published by Fleeta Limited in Ipswich, Suffolk. Our sister agency, SuffolkWeb, works with businesses on websites, SEO, AI visibility and automation. Here, the focus is on understanding the subject and sharing what we learn.
What you will find here
If you are new to the subject, use our start-here plan. The topic guides connect SEO basics, AI search and content measurement in a useful reading order. Our Fleetalyse analysis works through real project evidence and its limits.
The reading room covers the fundamentals and questions that keep coming back: how search chooses what to show, why old ranking myths persist, and what it means to be cited by AI. The blog adds further articles and perspectives.
We link to sources where claims depend on evidence. We distinguish established guidance from interpretations and areas where the answer is not settled. Search ranking systems are not fully public, and AI discovery is still changing.
We use AI tools for research and drafting. You can read our editorial approach, including source checks, responsibility and corrections. An editorial-team byline describes the publication's work; it is not a claim that a named expert personally wrote or reviewed every sentence.
The founder: Vytautas Pipiras
Vytautas comes from an IT background, with practical experience across business systems, search engine optimisation and AI. He helped build Jagelo Haulage from scratch and continues to oversee the business daily. As of September 2026, he reports a business operating 40 trucks with £7 million turnover.
That operational work helped shape Logivo.AI, a transport management system used to organise work and keep teams and customers informed. His portfolio also includes Fleetalyse and Seonis, alongside other websites and products described in SuffolkWeb's project portfolio.
Those are business and implementation credentials. They do not make every claim about a search algorithm certain, and the figures are not presented as results produced solely by software or SEO. See the Jagelo and Logivo project account for that context.
Editorial responsibility
Fleeta Limited publishes The SEO Blog. Vytautas is the founder behind the publication and sister agency; the organisation is responsible for material published under The SEO Blog's editorial-team name. A named contributor is identified separately when their authorship is established.
Corrections can be sent through our contact page, with the article address, the passage and a supporting source. Our editorial policy explains evidence, AI assistance and commercial relationships.
This domain has a history, and it is not ours
From 2009 to 2011, theseoblog.co.uk was a working SEO blog written by Ian Sheldon of eSoftware Solutions in Stoke-on-Trent. It covered the search industry as it was then: link building, ranking factors and the arguments of the day. Its registration later lapsed.
Fleeta Limited registered it on 20 September 2026. We chose it because the subject has not changed, even though almost everything about the answer has. How search decides what to show is still a question worth writing about.
We are not Ian Sheldon. We are not eSoftware Solutions, and we have no connection to them. We do not claim their writing, their clients or their results. This publication began under new ownership in 2026; the domain's earlier history is not a claim of continuous operation.
Links made years ago still point at addresses from that old blog. Where an address had a clear subject, it redirects to the piece here covering that subject now. An old post on keyword density, for instance, lands on what we would say about it today. The original writing is not ours to republish, so we have not.
Read, question, join in
Start with how search decides what to show or getting cited by AI. If something is wrong, or a source no longer supports a claim, tell us.
You can subscribe to article updates or use our RSS feed to follow new writing.
Looking for practical help?
Our existing practical guidance pages explain custom AI systems, AI visibility, automation and SEO. If you need a website, technical work or a quotation, SuffolkWeb is the place to start.
Company details
Fleeta Limited is registered in England and Wales, company number 16675897. The registered office is 50 Princes Street, Ipswich IP1 1RJ. Our ICO registration number is ZC229278. Our privacy notice explains what information we hold and why.
Email hello@theseoblog.co.uk, or read the contact page.
Last updated 21 September 2026.