Privacy Notice

This site is deliberately minimal. There are no accounts to create, no advertising cookies and no third-party tracking scripts. Most people who visit will read a page or two and leave without giving us anything at all. This notice covers the cases where you do share something: what we hold, why we are allowed to hold it, how long it stays, and what you can ask us to do about it.

Who the controller is

Fleeta Limited is the data controller for this website and for enquiries sent to us.

Company: Fleeta Limited, registered in England and Wales, company number 16675897
Registered office: 50 Princes Street, Ipswich IP1 1RJ
ICO registration: ZC229278
Contact for data protection matters: hello@theseoblog.co.uk

We have not appointed a Data Protection Officer, and we are not required to. Data protection questions go to the address above and are answered by the person running the business.

What we collect, and when

If you email us or use the contact page. We receive whatever you put in the message: your name, your email address, your phone number if you include one, your company, and whatever you tell us about your situation. Enquiries often include details about your website, your traffic, your rankings or your internal processes. We treat that as confidential.

Server logs. The web server records requests. That means the IP address, the page requested, the time, the browser's user agent string and the referring page where there is one. This is ordinary web server behaviour. It is how the site stays up and how abuse gets noticed.

That is the whole list. We do not collect special category data, meaning health, ethnicity, political views, biometrics and the rest, so please do not send it. We do not run advertising pixels, retargeting tags or social media trackers, and we do not build profiles of visitors.

Cookies and analytics

The site does not set cookies to track you, and it does not ask you to accept anything before you can read it. No third-party analytics script is running. The server counts aggregate page views and referring domains without visitor identifiers. If that changes, it will be off until you choose otherwise, declining will not restrict any part of the site, and this page will say what is running and why.

Why we are allowed to use it

Under UK GDPR we need a lawful basis for each use.

Legitimate interests (Article 6(1)(f)) covers enquiries and the correspondence that follows. If you contact the publication, a reply is expected and is in both our interests. It also covers keeping the server secure and the logs that make that possible. We have weighed this against your interests and think it holds: the data is limited, you supplied it deliberately, and you can ask us to stop at any point.

Contract (Article 6(1)(b)) applies once we are actually working together. At that point we process what we need to deliver the work and get paid for it.

Legal obligation (Article 6(1)(c)) covers records we are required to keep, invoices and accounting records in particular.

Consent (Article 6(1)(a)) is the basis for our optional newsletter. You can withdraw it at any time. Withdrawal does not affect processing carried out before you withdrew.

How long we keep things

Enquiries that do not lead to work: up to 12 months, then deleted. Sooner if you ask.
Enquiries and correspondence that do lead to work: for the length of the engagement, then six years after it ends, because that is the window in which a contractual dispute could arise.
Invoices and accounting records: six years from the end of the relevant accounting period, as UK tax and company law require.
Server logs: a short rolling window. They are overwritten by the host's normal rotation, a matter of weeks rather than months.

If you choose to subscribe, we hold your email address, subscription status, the page or topic through which you joined, and records of confirmation and unsubscribe requests. We use a confirmation link before activating a subscription. These details let us send the articles you requested and honour your choices.

Newsletter emails rely on your consent. You can withdraw it using the unsubscribe link in an email or by contacting us. Sending a general enquiry does not subscribe you. After you unsubscribe, your address is marked as unsubscribed so it is excluded from future newsletter sends; the subscription record remains available to record that preference. You can ask us to delete your personal information.

Who else sees it

Email and website hosting involve suppliers: the company that runs our mail, the company that hosts this site. They process data on our instructions and only to provide those services. Naming them here would go stale, so we have not. If you want to know exactly who is involved before you send us anything, email and ask.

We do not sell personal data. We do not share it for marketing. If a supplier stores data outside the UK, that transfer relies on the appropriate safeguards, such as UK adequacy regulations or the International Data Transfer Addendum.

We hold no certifications or standards accreditations, and make no claim to any.

Your rights

Under UK GDPR you can ask us to:

Give you a copy of the personal data we hold about you, known as a subject access request
Correct anything inaccurate
Delete it, where we have no continuing reason to keep it
Restrict what we do with it while a question about it is resolved
Port it, meaning receive it in a common machine-readable format, where the processing is automated and based on consent or contract
Object to processing based on legitimate interests, and at any time to direct marketing
Withdraw consent you previously gave

Email hello@theseoblog.co.uk to exercise any of these. We will respond within one month, and it costs nothing. We may ask you to confirm who you are first, which for most people means replying from the address that contacted us originally.

There is no automated decision-making on this site, and no profiling that produces legal or similarly significant effects.

Complaining

If you think we have handled your data badly, tell us first. That is usually the fastest fix. If the answer does not satisfy you, you have the right to complain to the Information Commissioner's Office, the UK supervisory authority.

Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF. Helpline 0303 123 1113. ico.org.uk

You can go to the ICO without contacting us first. We would rather you gave us the chance, but it is your right either way.

Links to other sites

Articles here link out to other websites. Once you follow a link you are on someone else's site, under their privacy notice rather than ours. We have no control over what they collect.

Changes to this notice

If we change how we handle data, we will update this page and change the date at the top. Please check this page for the current notice. Material changes will be described here rather than quietly edited in.

Last updated 20 September 2026.