A sample of our article updates
A useful question, evidence you can inspect and something practical to try.
This is a sample of the kind of article update you can expect. It is a public preview, not an issue sent to subscribers. We send article updates as we publish; there is no daily email promise.
Sample: what a rising search chart actually tells you
Hello,
A page can appear in many more searches without bringing in many more customers. The useful next question is which searches produced visits, and what visitors did afterwards.
Our Fleetalyse measurement article looks at 1,119 Google search clicks and 207,830 impressions from 19 March to 18 September 2026. It explains why those figures and the owner's account of daily sales are different kinds of evidence. The search report does not attribute each sale to a particular query.
One thing to try: choose an important page, record its reporting period and filters, and write down one question the page still fails to answer. Keep the starting figures before making your change. When you review it, use equivalent dates and record other activity that may have influenced the result.
The search baseline workbook gives you a blank tracker and a fictional worked example. Our investigation method helps you distinguish an observation from a claim about what caused it.
The SEO Blog
Subscribe when it is useful to you
The form below subscribes you to article updates after you confirm your email. Each email includes an unsubscribe option. The guides, workbook and RSS feed remain available without signing up.
Read the editorial approach, follow RSS, or return to the reading paths.
Last updated 21 September 2026.