How to spot technical SEO faults before they waste traffic
Not every indexing warning is a problem that needs fixing.
Fresh perspectives on SEO, AI search and growing an audience. Explore the latest writing from The SEO Blog.
Not every indexing warning is a problem that needs fixing.
Local visibility depends on relevance, distance and prominence, not a purchasable position.
Local visibility depends on relevance, distance and prominence, not a purchasable position from Google.
Check market targeting before checking tags
A useful audit separates crawl access, indexing, content quality and measurement.
Start with evidence from Google Search Console before using third-party scores
Ask what will be checked, changed and measured before agreeing anything.
Local rank trackers estimate visibility, not business outcomes.
Ask for a diagnosis process, not ranking promises
An audit should separate crawl, index, content and measurement checks
Local visibility depends on relevance, distance and prominence, not one trick
Local visibility depends on relevance, distance and prominence, not a single trick.
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