Guides
Internal linking explained for people who edit websites
Internal links connect one page on your site to another.
Notes
Fresh perspectives on SEO, AI search and growing an audience. Explore the latest writing from The SEO Blog.
Guides
What E-E-A-T means and how to check it
E-E-A-T is a quality concept, not a direct ranking factor you can measure in a tool.
Guides
How to use Google Search Console without guessing
Start with verified ownership and the right property type
Guides
A practical site audit you can run before buying tools
Start with the business goal, not a tool score
Custom systems
Turn one customer question into a brief people can use
Start with one real customer question, not a broad keyword list
Getting cited by AI
Local citations that help people find the right business
A local citation is any online mention of a business’s name, address or phone details.
SEO
What small business SEO costs in the UK and what to check
SEO cost depends on scope, site condition, competition and who does the work
SEO
How to choose local SEO tools without buying noise
Start with the decision you need to make, not the longest feature list.
Guides
A practical on-page check for one published article
Check one live URL, not your whole site at once
SEO
How to vet a link prospect without ranking promises
Start with relevance to the page, audience and topic, not authority claims.
SEO
What local SEO means for a UK business
Local SEO helps a business appear in location-based search results.
SEO
Small business SEO that fits your budget and evidence
The best option depends on your site, evidence and available time, not a universal package.