SEO
How to check your site for free before buying SEO tools
Start with indexing and crawl access before judging rankings
Notes
Fresh perspectives on SEO, AI search and growing an audience. Explore the latest writing from The SEO Blog.
SEO
How to read an SEO site report without guesswork
A useful report separates crawl findings, indexing evidence and business impact.
SEO
SEO best practice that survives tool claims
Useful content and crawlable pages remain the baseline.
Custom systems
DIY SEO software that helps before you waste time
Start with the problem you need to diagnose, not the longest feature list.
SEO
How to track rankings without fooling yourself
Rank tracking is only useful when tied to a page, query and location.
SEO
Google local ranking factors you can actually influence
Google says local ranking depends on relevance, distance and prominence.
Guides
Does your page title match what the page actually says?
A clear title should match the page’s main purpose and visible content.
SEO
Submit your sitemap in Google Search Console properly
Submitting a sitemap helps Google discover URLs but does not guarantee indexing.
Local search
Local search checks for funeral directors in the UK
Local visibility depends on relevance, distance and prominence, not a purchasable position.
Guides
Meta descriptions that earn more clicks
Meta descriptions do not guarantee rankings, but they can affect whether searchers choose your result.
SEO
Questions to ask before you hire an SEO consultant
Ask how the consultant will diagnose your site before proposing work.
Local search
A practical local search check for UK small businesses
Check your Google Business Profile before changing your website.